The platformization of brands

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August undefined, 2024

WebbThe Platformization of Brands Abstract Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have largely lost direct … Webb7 okt. 2024 · This guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other consumers, or third-party businesses) and crowdsending (i.e., …

‘The platformization of the music industry, influenced by TikTok’

Webb27 nov. 2024 · As digital transformation is on the agenda of every organization’s strategic plan, businesses are realizing that platform businesses deliver higher revenue growth, profits, and value as exemplified... Webb19 juli 2016 · A platform requires a mechanism for matching consumers to the right producers, and for enabling producers to reach the right consumers who come to the platform. At its most basic level, a search engine can be matchmaking mechanism. 3. Offer a toolkit. The toolkit is what enables producers (and consumers) to easily plug-and-play. penn star insurance company naic

The Platformization of the Web: Making Web Data Platform Ready

Webb30 sep. 2024 · Brooke Erin Duffy is an Associate Professor at Cornell University, where she holds appointments in the Department of Communication and the Feminist, Gender, and Sexuality Studies program. She is the author of (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work (Yale University Press, 2024), Remake, … Webb16 nov. 2024 · The platform as a guide. Platforms in this category foster high degrees of crowdsourcing but low degrees of crowdsending. Users of these platforms profit from the brand and third-party businesses ... Webb5 jan. 2024 · Engaging with the insights from recent studies of platforms and utilizing empirical media analysis, I argue that Korean webtoon platforms demonstrate the continuing and intensifying dependency of art on platforms—a process that I call “the platformization of culture”—and that this specific type of platformization is reinforced by … penn star insurance am best rating

Vrije Universiteit Amsterdam

WebbBrand community, digitalized interactive platform Sending Co-create brand experiences Albuquerque et al. (2012); Stephen, Zubcsek and Goldenberg (2016) Content platform, brand community, brand engagement platform Sending Ideate and develop new … WebbUsers are attracted to platforms for many of the following reasons: Platforms memberships are mostly free-of-charge for consumers. Modern aggregators are easy to use and offer a very wide range of products and services. Buyers can communicate with each other, creating peer-to-peer communities. Prices are lower because of internal … penn-star insurance company claimsWebb13 apr. 2024 · Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU Amsterdam) win the prestigious 2024 Shelby D. Hunt/Harold H. Maynard Award for their article “The Platformization of Brands” (86, … penn-star insurance company phone number

"Webb7 okt. 2024 · Journal of Marketing Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that … " - The platformization of brands

The platformization of brands

Julian R.K. Wichmann and Werner J. Reinartz from the university …

Webb7 okt. 2024 · Published 7 October 2024. Business. Journal of Marketing. Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands … Webb29 okt. 2024 · In a computational sense, a platform must be a programmable infrastructure that can be built on by others through API’s (application forming interface) (Helmond, 2015). In an economic sense, a platform must function as a multi-sided market in order …

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WebbPlatformization of Creativity in American Television Production Annemarie Navar-Gill Abstract In this article, I examine how and why “platformization” was initially made sense of by writers in the American television industry. As streaming platforms entered the production space and became important homes for the commissioning of Webb“The platformization of the economy is the emergence of interfaces in the relationship between consumers and businesses,” explains Guillaume Despré. On the one hand, for several years now we have been witnessing the emergence of giant platforms, such as …

WebbVrije Universiteit Amsterdam http://sage.cnpereading.com/paragraph/article/?doi=10.1177/00222429211054073

Webb9 dec. 2024 · The starting point of this analysis is the digital reintermediation of established brands by brand aggregation platforms (e.g., Amazon, Google Shopping, Booking.com), which emerged as powerful interfaces to consumers’ product search and … Webb7 okt. 2024 · Journal of Marketing Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that …

Webb21 aug. 2024 · Platforms and Brand Marketing Wichmann, J R K, Wiegand, N and Reinartz, W J, (2024), “The Platformization of Brands,” Journal of Marketing , 86, (1), 109 – 131. You need to then read the paper which explores the issues and then proceed to provide an analysis and critique of the thinking behind authors’ work.

Webb10 nov. 2024 · Digital platforms like Amazon, Zalando, and JD.com have conquered the interface to consumers by offering vast assortments of competing products and vendors. This has put considerable pressure on traditional product brands that face increasingly … penn-star insurance company naicWebb7 okt. 2024 · This guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other... penn-star insurance company am best ratingWebb1 jan. 2024 · The Platformization of Brands. Julian R.K. Wichmann , Nico Wiegand , Werner J. Reinartz. Published January 01, 2024. You do not have access to this article. Please ask your librarian or administrator to contact [email protected] for subscriptions … toast payment terminalWebbThis guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other consumers, or third-party businesses) and crowdsending (i.e., consumers providing value to platform participants) of products, services, and content along with a … pennstar helicopter locationsWebbThey identify four types of flagship platforms based on the extent of crowdsourcing and -sending, and highlight three key factors that brands must consider when creating their own #flagshipplatform. penn star insurance companyWebbJournal of Marketing Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have largely lost direct access to consumers. toast past tenseWebb#Platformization feels like what businesses went through as websites became "a thing." Couple takeaways: 1. Should we move away from MSRP in favor of SSRP... toast payment company